The Center City District and Central Philadelphia Development Corporation have been working since 1999 to improve the Benjamin Franklin Parkway. In 1999 CPDC released a plan for high-density development on the Parkway that prompted interest, as well as opposition to the elimination of so much open space. In 2004, CPDC released a second, less-dense, public space oriented improvement plan that has guided all CCD investments since then including: new directional and interpretive signage, pedestrian and architectural lighting, the renovation of Aviator Park in front of the Franklin Institute, the redesign of Three Parkway Plaza at 16th and the Parkway as the location for Café Cret and the redesign of Sister Cities Park into a family-friendly destination at 18th and the Parkway. CCD took on the long-term management and programming of Sister Cities Park and the park surrounding Café Cret, but not of Aviator Park. The goal of all these projects has been to transform the Parkway into an animated, pedestrian-friendly cultural campus.
Parkway 100
The 100th anniversary of the Parkway in 2018 created an opportunity to consider once again the type of appropriate development and landscape improvements that could animate the Parkway in the same way that so much of Center City has been activated in the last 25 years. To the right is a 12-minute video, produced by History Making Productions, that tells the history of the Parkway, highlights its strengths and weaknesses and challenges Philadelphia once again to think boldly about the future of the Parkway. As part of this effort, landscape designer Laurie Olin presented some concepts (not plans) that suggest how the Parkway could accommodate more cultural institutions, high-quality gardens and new residential housing.