The Philadelphia Retail Marketing Alliance (PRMA) is a partnership between the Center City District (CCD), City of Philadelphia Department of Commerce, PIDC, Office of the City Representative, Visit Philadelphia, and PHL Convention & Visitors Bureau (PHLCVB). PRMA’s mission is to enhance the quality and quantity of Center City’s retail offerings and to tell the “New Philadelphia Story” to national retail developers and investors, retail site selection professionals and to regional customers.
To build a strong, public-private retail attraction program that enhances the quality and mix of retail and entertainment offerings in Center City Philadelphia by:
Attracting the Tenant – What We Do
Lease Signed – Now What?
Center City District can assist businesses with crime or safety concerns in and around a property, loss prevention programs, as well as serve as a critical link between property owners, retailers, law enforcement and city agencies. In addition, on behalf of Center City stakeholders, the Center City District facilities calls for service for quality of life issues which may include graffiti removal, difficult conditions in the public environment, and/or homeless and panhandling concerns, among others.