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Pressroom

Contact Information:
Elise Vider, Director of Communications
evider@centercityphila.org
215.440.5546

ATTENTION EDITORS: High-resolution images available upon request.

Visitors and Locals: Get on Board
Phlash Trolley Resumes Service; New Ride!Philadelphia
Bus Signs Installed

(May 1, 2008) – With spring come new ways to get around Center City with ease. Phlash, the popular purple trolley loop for visitors, begins its fifth season today. And all SEPTA bus riders are finding it more convenient than ever to travel downtown with the addition of user-friendly bus maps newly installed by the Center City District (CCD) at 20 new locations.

“The warm weather brings even more reasons for visitors and locals to take full advantage of all that Center City has to offer. But this spring is also bringing higher-than-ever gasoline prices,” said Paul R. Levy, CCD president. “Public transit, including the seasonal Phlash trolley and SEPTA service, makes it easy and affordable to navigate the downtown.”

Phlash

Phlash, Center City’s popular purple trolley loop, provides a quick, easy and inexpensive transit option for visitors and locals.. Phlash connects 21 major tourist stops between Penn’s Landing and the Philadelphia Museum of Art with daily service every 12 minutes from 10 a.m. to 6 p.m. through October 31. Fares are $2 for a single ride; all-day passes are $5 and family passes are $10. Children under six and seniors ride free. Phlash riders can also purchase an all-day SEPTA convenience pass on board to continue their travels around Philadelphia.

New for 2008, each Phlash car features an on-board video describing the attractions served by the trolley route. View the video online at http://www.centercityphila.org/about/CPTMA.php.

Phlash is managed by the CCD’s transportation arm, the Central Philadelphia Transportation Management Association (CPTMA), operated by Philadelphia Trolley Works and marketed in partnership with the Greater Philadelphia Tourism Marketing Corporation (GPTMC).

Phlash’s fifth season was made possible by a $500,000 grant from the Commonwealth of Pennsylvania and Governor Rendell. To learn more about the Phlash route and its nearby attractions, fares, park-and-ride options and more, visit www.PhillyPhlash.com.

Phlash will celebrate its first day in operation today with festivities from noon to 2 at the Independence Visitor Center. Phlash greeters will hand out informational brochures and there will be Phlash-themed temporary “tattoos” for children.

Ride!Philadelphia

CPTMA also manages the Ride!Philadelphia sign system, Twenty more bus shelters on Arch and Broad streets were added this spring to the Ride!Philadelphia sign system, making it easier still to navigate Center City by public transit. The bus shelter signs include a detailed route map, information about fares and nearby attractions and a historic image of a nearby street scene.

A total of 72 Center City bus shelters, located also on Walnut, Chestnut and Market streets and JFK Boulevard, now feature the easy-to-read signs, designed by Joel Katz Design Associates. The project was funded by a grant from the US Federal Highway Administration to CPTMA.

Next for Ride!Philadelphia will be a new sign system to be installed at portals to the underground concourse and transit system in Center City, with funding from the William Penn Foundation and SEPTA.

Ride Philadelphia is a partnership of the Center City District, SEPTA and PATCO.

Central Philadelphia Transportation Management Association (CPTMA) is a non-profit organization seeking to enhance Center City Philadelphia as a premier place to live, work, study and visit by improving mobility throughout the downtown. Working with public- and private-sector partners, CPTMA helps reduce traffic congestion, promotes the use of public transit, improves opportunities for pedestrians and bicyclists and serves as an information resource on transportation issues affecting Center City.

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